
Why Your Margin Shrinks After the First Couple of Years (And Why It Might Be Driven By Churn, Not Overheads)
In my experience, an agency under two (or even three) years old can have a margin above 40%. Sometimes above
Newsletters and essays on running a healthier agency

In my experience, an agency under two (or even three) years old can have a margin above 40%. Sometimes above

For a long time, I was a big believer in long-term contracts. It’s what everyone tells you and like other

Nothing unusual happened in my final few years of running an agency. Even though it was also the toughest period

If you own an agency, you’ve probably had the approaches from people asking about buying you. The flattering emails. The

For the first four or five years of my agency, I led most of the sales conversations or at least

At the agency I ran, there was a period where the senior team was me, my co-founder and two directors.

The first serious conversation about someone buying the agency I ran happened many years before I actually left it. (We

There’s a trend running through agencies right now that I find genuinely interesting and slightly worrying, in equal measure. Vibe

Here’s an odd thing I’ve noticed over the years about how unprofitable actually gets spotted. It’s almost never the numbers

A senior leader who I coach showed me their Google Calendar on a call recently. It stressed me out just